CANAL+ unveils new SuperSport 'sleep can wait' campaign to launch 2026 World Cup

SuperSports new advertising campaign will launch on11 Mayacross more than20 English- and Portuguese-speaking African countriesto coincide with the start of theFIFA World Cup 2026.This campaign marks thefirst collaboration between BETC(CANAL+s long-standing partner for 40 years)and a brand from the MultiChoice Group.As theofficial broadcaster of the entire tournament(all104 matches live),SuperSport(available viaDStvandGOtv) will deliver an exceptional24/7 broadcast offering, featuringfour dedicated live and streaming channels, hosted by high-profile expert pundits.

Matches will also be broadcast with the option of severallocal languages, in addition toEnglish and Portuguese.The campaign aims to unite audiencesespecially football fansaround a clear message:Sleep can wait.This historic edition of the tournament will feature arecord participation of 10 African teams, alongsideunparalleled editorial coverageby SuperSport channels, including for matches broadcast during the night.Shot inCape Townwith directorJabu Nadia Newman, in collaboration withSouth African production teams, the campaign is set to garner exceptional visibility throughthree TV formats (60, 30 and 15)broadcast acrossmore than 150 channels,over 800 out-of-home advertising faces, as well as widespread distribution ondigital platformsand across the Groups social media pages, reachingmore than 100 million followers.Click on this link to view the video:https://betc.box.com/s/gnzxk0k221vtmdi94te0jq30hhree18p.