Chelsea joins Sundowns on Roc Nation clientele

Reigning FIFA Club World Cup champions Chelsea have partnered with Roc Nation Sports International (RNSI), joining the likes of Mamelodi Sundowns and AC Milan among the clubs collaborating with the Jay-Z-owned label. Here's a look!

Chelsea have confirmed a partnership with RNSI, which has established itself as one of the elite football agencies in the world.

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RNSI, which also represents players such as Vinícius Júnior and Kevin De Bruyne, has club partnerships with Italian side AC Milan and Como, as well as South African giants Sundowns.

Welcome to the Chelsea family, @RocNation! 🤝

"The partnership with Chelsea FC will focus on positioning us at the intersection of football, music, culture and entertainment, leveraging culturally relevant collaborations to drive brand awareness and meaningful fan engagement in the U.S. market," read the Chelsea statement.

The London-based club said through a connected strategy spanning music, influencer and sports-led storytelling, the collaboration will aim to expand the club’s reach among U.S. audiences while increasing engagement across key platforms.

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President of RNSI Michael Yormark said football has never been more culturally influential in the U.S as it is now.

"Our ambition is to help Chelsea Football Club show up in the moments, platforms and conversations that truly matter to the modern fan. We are proud to partner with a club that shares our ethos of being different and pushing boundaries."