FIFA to promote peace, education and anti-racism at 2026 World Cup

FIFA has announced a series of social impact campaigns that will be showcased during the 2026 FIFA World Cup as part of efforts to promote unity, education, anti-racism and healthy living.The campaigns will be displayed across all 16 tournament venues through giant screens, LED boards and digital content during the competition, which kicks off on June 11, 2026.FIFA said its flagship Football Unites the World campaign will continue to highlight footballs power to connect people across cultures and communities.Two major messages under the campaign will include Unite for Peace and Unite for Education.The Unite for Peace message will be promoted during the group stage, with all participating teams and match officials wearing special sleeve patches.Meanwhile, Unite for Education will feature during the knockout rounds to encourage support for learning opportunities globally.FIFA will also continue its No Racism campaign with the message Listen, Stand Up, Show Up as part of efforts to fight racism in football and society.The governing body will also promote physical activity through its Be Active initiative aimed mainly at encouraging children and young fans to exercise regularly.FIFA president Gianni Infantino said the campaigns would use footballs global platform to promote positive social change during the tournament.

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