How much Man United will pocket from Amazon deal revealed: 'I've been around these shows before'

Manchester United could stand to make up to £25million from their agreement to take part in Amazon's All or Nothing documentary.

That is according to former Everton chief executive Keith Wyness, speaking exclusively to Football Insider, who believes that the deal will also bring invaluable "brand exposure" for the Red Devils.

Michael Carrick's side will feature in the famous documentary throughout the 2026-27 campaign, in what is believed to be a record-breaking agreement.

Tottenham, Manchester City and Arsenal have all featured in previous seasons, and Wyness expects that United could stand to earn at least £20m up front.

The agreement was sealed earlier this week, meaning the Amazon cameras will be going behind the scenes at Old Trafford across the coming 12 months.

Carrick's men are set to return to the Champions League and will also have one eye on making a push for the Premier League title.

Everton’s former chief Wyness - who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs - believes that United will benefit from "fatigue" in the sports documentary sector.

He made it clear that there have been several shows in recent years that "haven't hit the mark," and the Red Devils have been able to reap lucrative benefits as a result.

Speaking on the latest edition of Football Insider's Inside Track podcast, the Scottish businessman made it clear that United could end up netting £25m from their deal.

"I think we're looking at £20m, and in this case, add-ons would be on viewership numbers. I think it could go up to £25m, that's where I expect it to be at that sort of level," Wyness said.

"I've been around a few of these shows before in terms of negotiations about them. You can negotiate the access, and also editing and all the rest of it.

"It's a nice number, but also the real benefit for United is in the brand exposure globally.

"There is a bit of fatigue in this sector. There have been so many shows that haven't really hit the mark. But certainly, Man United have that global appeal. There should be a decent audience.

"It's a big opportunity as a springboard, but in terms of the show itself, I'd expect 20 plus bonuses for the size of the audience."

Wyness also told Football Insider that it is "ridiculous" than United have been able to get past the ban on betting companies as sponsors with their £20m deal with Betway.

The Manchester giants will have their training kit sponsored by the gambling company, despite the fact that such companies are now banned as front-of-shirt sponsors.

Wyness is adamant that United's deal should not have been allowed, and emphasised that it shows the Premier League's new ban is "not fit for purpose."

The Scottish businessman has been criticial of the ban, and pointed out that photos of the players wearing the training kit will still be shown worldwide across the club's social media channels.