Official: Atalanta reveal new club crest for 2026-27 onwards

Atalanta have officially revealed their newly redesigned club crest, which they will wear from the 2026-27 onwards: ‘La Dea back in the spotlight’.

In keeping with many clubs across Europe in recent years, Atalanta have changed their club crest to a more circular shape. The club says that this is inspired by the circular logo that the players wore on their strips from 1984-1993.

The new Atalanta emblem still features the iconic silhouette of La Dea, the heroine of Greek mythology from which the club took its name. The silhouette appears on a blue background encompassed by a black and white border in fitting with the club’s colours.

“La Dea takes centre stage once again,” began a statement on the club website.

“It was in the 1960s that the silhouette of La Dea first appeared in Atalanta’s club crest. Since then, it has remained the defining symbol of the Club, evolving over time to adapt to different needs — from embroidery and print to digital applications and merchandise — leading up to the redesign unveiled today.

“The new crest draws inspiration from the circular shape introduced in the 1980s, reimagined through a precise geometric construction. Its guiding principle is subtraction: removing unnecessary elements to give greater prominence to La Dea, who once again becomes the visual focal point of the badge. The hair has been redesigned into five strands, a deliberate tribute to the five founders who gave life to the Club in 1907. The background is entirely blue, enclosed within a black circle.

“The result is an identity designed to work seamlessly across every platform and remain instantly recognisable at all times — just like the Dea it represents.”

Details of a new era pic.twitter.com/c5udPNH0dv

— Atalanta B.C. (@Atalanta_BC) May 22, 2026